July 6th, 2008
Soulja Boy on the rise with multi-year Yums Shoes deal
According to the rapper’s fansite, Soulja Boy and Yums Shoes have struck a deal to bring Soulja Boy branded clothing and shoes to the urban streetwear marketplace.
Yums is a fairly new shoe brand, going after the same teenage urban audience to which Soulja Boy appeals. Soulja Boy will design his own collection, and will collaborate with graffiti artist Tex on the first release.
Soulja Boy has often cited 50 Cent as his career inspiration. 50 Cent has branched out into such forays as acting, his own clothing line G-Unit, and shilling for AT&T and Vitamin Water. S. Beezy is taking a step in this direction by teaming up with Yums Shoes.
Expect to see Soulja Boy-branded Yums Shoes in specialty stores in time for back to school in 2008.