September 25th, 2009
Advertising for Websites: Sponsored Results
Sometimes new businesses use a paid form of advertising websites, to get into the top of the page—sponsored results. These are the links you see at the top of the page for many of the keywords you search. They’re in a box, and say “sponsored result.” Does this work? Maybe, maybe not. Depending on your keyword phrases you’ve chosen to pay to become the sponsored result for, you may have users who skipped past the sponsored results and go to the first natural result. You may have others who don’t even go to the first result and pay more attention to the sponsored result. Just remember that natural placement in the search engines is cheaper than paying to become a sponsored result. It takes more work, but it is worth it in the end.
