October 13th, 2010
Adding life to your business site: How to drive traffic to your site
Sure you have set up a website for your business and you are able to get people check it out. Awareness for your business increases on a daily basis. But the question is, do they ever come back after their first visit? This is now the challenge. Every businessman would agree with me that I’d rather have one patron who frequents my site than five people who check out my site once and never come back. More than to drive traffic, aim for a large following for your site and widen your customer base by keeping your visitors hooked. Do this by making your blog interactive. Ask questions, create a poll, encourage participation. Come up with something that will make a visitor visit again. It is an effective way of making your customers feel they are engaged. It is also a medium to know and understand them more—what they think, what they need, how you can make them buy more.
