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I have found that many of the ads that are on search engines are actually many companies ways of getting their names out there. They use ppc search engine marketing. How it works is simple, the creator of the ad attaches keywords to it so when someone is on a search engine and types them, the ad will appear. The great thing for the owner of the page is that they will get paid based on how many people click the ad. The good thing for the owner of the ad, is the advertisement that they will get from the search engine. It works well for both parties.