August 1st, 2008
To Pay or Not to Pay, That is the Question
Not long ago I decided that I wanted to boost the number of visitors to my website, so I began to research Internet marketing techniques.
I knew that many are free, such as my current search engine listing. To my surprise I found that by using ppc (pay per click) advertising, I could improve my site’s rank in search engines.
It turns out that I had the choice of paying outright for improved ranking or just paying when visitors clicked on my site. Either way it was much better than the sad ranking I currently had.
So I took the plunge, chose to pay only when my site is clicked on, and have been watching my traffic steadily climb. Not bad for a few hours research.
